主动开发一下北美市场 的好方法:Use Direct Mail and AI。

I wish you a happy Spring Festival and a Prosperous Year of The Pig!

文武双全
2 min readJan 29, 2019

Dear Chinese Manufacturers,

I wish you a happy Spring Festival and a Prosperous Year of The Pig!

In North America, physical mailings demonstrate that your firm is reliable and established. AI targeting improves the success rate of this reliable method while lowering the cost. Realestate investors and banks primarily use direct mail. The same methods used by realestate companies and banks help factories find new clients who place larger orders due to their sense of trust. When you have a relationship with a customer your high quality products guarantee frequent return business. Once you have built business relationships on the foundation of credibility, factories run constantly to keep up with demand.

In America, whole sellers, banks, and real estate companies advertise primarily with direct mail. Why? Because physical papers are seen as more authoritative and get a better customer response. Unlike many Asian countries. Americans mistrust electronic media when they do important business. Likewise, American factories take products much more seriously when they receive product catalogs. The small expense of producing catalogs results in a huge increase in response and larger initial orders.

The disadvantage of Direct Mail is that it is indiscriminate. Using Machine Learning and direct mail together is more precise. Machine Learning predicts how often to contact the customers, and which customers are most likely to make big purchases. When you add data science to direct mailing, efficiency continuously increases as the Algorithm collects more training data.

Inquisitive Machines is an AI firm which combines experience with direct mail in the US market with Machine Learning technology specifically designed for direct mail. We have experience with wholesale catalogs, business to business sales, and major real estate purchases related to Oil and Gas. Please contact us today in order to find a larger market for your manufacturing goods in the Year of The Pig! james@inquisitivemachines.com

n

--

--

No responses yet